Experience Branchout 2017
Check out what you missed in the last Branchout conference.
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Session
Amazon Appstore - Driving Growth & Engagement through Triggers and Rewards Programs
Ankur Prasad
Join Amazon's Ankur Prasad, Head of Marketing from Amazon Appstore, and learn how their team has successfully driven user growth and engagement through triggers and rewards.
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Session
Attract the Right Customers with Strategic App Store Optimization
Emily Grossman
According to a recent Apple newsletter, over 70% of iOS app downloads now come from searches within the iOS App Store, but what if those downloads never become engaged users? In this session, you'll learn how to harness the power of strategic App Store Optimization to ensure potential customers find, download, and actually use your iOS and Android apps.
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Session
Branch Product Update
Alex Austin
Branch co-founder and CEO Alex Austin takes us on a tour of new and exciting developments at Branch, including cross-platform, cross-channel People-based Mobile Attribution.
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Session
Driving Agile Mobile Innovations Across Departments - The Role of Product Marketing at The Knot
Amanda Goetz
Product Marketing is a critical, strategic role but still wildly misunderstood and underutilized across but everything you need to know about working with Product Marketing you learned in Preschool. Join XO Group's (flagship brand - The Knot) Head of Product Marketing to learn 5 proven strategies to work effectively with your Product Marketer to benefit your mobile-minded organization and increase user acquisition, retention and grow brand equity.
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Session
Driving Mobile Growth via Instagram Without Paying for Ads
Everette Taylor
Everette Taylor, CEO of PopSocial, stopped by Branchout 2017 to share best practices for organic mobile growth across Instagram and other social media platforms.
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Session
Viber - Empowering Fan Engagement Across Platforms for FC Barcelona and Golden State Warriors
Nadav Melnick
Nadav Melnick explores a wealth of mobile growth tips, takeaways, and best practices learned during his journey enabling cross-platform fan engagement for Viber.
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Fireside Chat
Beyond Growth
Multiple Speakers
Join Jeff Morris (of Tinder), Raquel Alexander (of Shutterfly), Abhi Kumar (of Uber), and Seth Bindernagel (of Strava) as they explore the world within and beyond strategic mobile growth optimization. Moderated by Adam Lovallo (of Grow.co).
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Session
Growth Marketing at Lyft
Sigal Bareket
Join Lyft's Director of Growth Marketing, Sigal Bareket, for a deep dive into manifestations of mobile marketing and growth at Lyft.
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Session
Growth Unhacking at Yelp
Effi Fuks-Leichtag
Growth hacking has become such a popular practice adopted by many startups and bigger brands alike. However, misunderstanding and less-than-optimal practices are also prevalent. Join Effi, Group Manager from Yelp, as he dissects the key elements in growth to "Unhack" the process.
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Session
How StubHub Optimized the User Path Across Platforms
Lauren Chan Lee
Join Lauren from StubHub as she shares the journey she and her team have gone through to redesign a key functionality across platforms - the Explore Tab - to drive conversions and engagement.
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Session
Building People Led Products - Bringing Local Communities Closer Together through Facebook Marketplace
Bowen Pan
Facebook Product Manager Bowen Pan provides an exclusive glimpse into building Facebook products, through an exploration of Facebook's Marketplace platform.
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Session
Merging AR with the Mobile App Experience at Build.com
Dave Nickens
Curious about the rapidly-developing relationship between AR and mobile growth? Tune into Build.com Mobile Director Dave Nickens' Branchout 2017 keynote—and live demo—to get up to speed.
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Panel
Panel - Driving Media Time Spend & Revenue - All Eyes on Mobile
Multiple Speakers
Join our all-star media panel of Sean McCorkle (of the Associated Press), Zoe Soon (of Business Insider), Amanda Goetz (of XO Group/The Knot), and Peter Gray (of the Wall Street Journal/Dow Jones) for the latest tips of optimizing mobile growth in media. Moderated by Matt Restivo (of BAMTech Media).
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Panel
Panel - Rethinking Growth & Retention in the Mobile Age - Strategies for Commerce Startups and Companies at Scale
Multiple Speakers
Elevate your mobile growth & retention strategies with insights from this panel moderated by Ben Narasin (Venture Partner @ NEA) and featuring Sash Catanzarite (of Tradesy), Ashley Lewis (of Dollar Shave Club), Travis Corrigan (of Beachbody), and Mike Duboe (of Stitch Fix).
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Session
The Evolution of Consumer Behaviors and Mobile Measurement
Toby Roessingh
Toby Roessingh, Measurement Partnerships Program Manager at Facebook, takes us through a deep dive of the evolving mobile media landscape and its implications for measurement, only on the Branchout stage.
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Session
The First Impression - How to Fight Fragmentation with Fragmentation
Charles Yong
While most people consider fragmentation to be a bane of product design, those who understand how to navigate the chaos welcome it with open arms. Join Charles Yong of Collective Press to learn how fragmentation can be turned into your latest competitive edge with real-world examples that have been used to repeatedly grow mobile apps to tens of millions of installed users.
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Session
The Importance of Building a Cross-Platform Strategy
Mada Seghete
Mada Seghete, co-founder and Head of Growth at Branch, shares tips, tricks, and best practices for ensuring you've got a fortified mobile strategy that will help you build your own fortress, fight for your users, and keep them centered in your app.
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Session
The Only Metric That Matters
Josh Elman
Tune into Josh Elman's keynote for the Branchout 2017 stage, and see if you're paying attention to the only mobile growth metric that truly matters.
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Panel
The Ultimate Mobile Growth Panel
Multiple Speakers
Join Marissa Chacko (of Foursquare), Joe Binney (of Robinhood), Jules Walter (of Slack), and Effi Fuks-Leichtag (of Yelp) for Branchout 2017's Ultimate Mobile Growth Panel! Moderated by Founders Fund Partner Scott Nolan.
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Keynote
Welcome Keynote - Unify the Mobile Journey
Alex Austin
The mobile ecosystem has become highly fragmented with the proliferation of devices, operating systems, and big platforms. Join Branch Co-founder & CEO Alex Austin as he kicks off the conference with an in-depth look at the evolution of mobile fragmentation, and how the industry can work together to create a more open system while delivering a unifying experience for all end users.
